You know those times when you mesh perfectly with clients? Like you just get their vibe? This was it. Caitlyn and I had a little bit of back and forth about her style and aesthetic before I set to work on her logo.
She wanted the lettering to be elegant, but not too elegant. Which is exactly how I roll. Perfect for wedding and lifestyle photography.
For the design, I made a horizontal version of her logo (see it in action on her website) and a monogram for Instagram, favicon and watermarks.
As far as the process went, I sketched it out beforehand, lettered it on my favorite paper with my go-to markers, scanned and digitized. Want to learn more about the digitization process? I’ll be teaching a digital class at Letter Works this summer!
I designed the elements & gave Megan a style guide & she did the rest. I love her packaging choices with her patterns! The patterns are neatly & beautifully packaged in an off-white envelope with a sticker/velcro closure for safe keeping. Instead of having a confusing map for her pattern instructions, she has a beautifully stitched booklet equipped with step-by-step instructions, a shopping list & plenty of space for notes & a little sewing log. Brilliantly done, Megan.
