Megan Nielsen Pattern Branding


I worked on this project some time ago & I’m so excited to share with you the finished product! Megan Nielsen is a fantastic clothing/pattern designer, she’s particularly talented in the maternity/nursing realm.

While talking to her about the patterns & Megan’s vision for her brand, it seemed that the simpler the better. I went for a very simple, almost retro feel. I was heavily inspired by Collette & Oliver + S pattern branding. They both don’t use actual photos in their product illustrations. I loved the 50’s & graphic feel of Collette patterns & the paper doll idea from Oliver + S. I thought it’d be great to keep things simple & stick with a black, white & pink color scheme.

I designed the elements & gave Megan a style guide & she did the rest. I love her packaging choices with her patterns! The patterns are neatly & beautifully packaged in an off-white envelope with a sticker/velcro closure for safe keeping. Instead of having a confusing map for her pattern instructions, she has a beautifully stitched booklet equipped with step-by-step instructions, a shopping list & plenty of space for notes & a little sewing log. Brilliantly done, Megan.

I’m just thrilled to have all of these patterns in my hands right now! I can’t wait to get to sewing some of her patterns! Visit to view her patterns & fashion(the Dunes top kills me it’s so gorgeous).

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  1. Angel Y. says:

    You did an amazing job! I love everything. I wish I could sew then I could put Megan’s patterns to good usage.

  2. I saw this from Twitter yesterday on Megan’s blog, and I just love it! Gorgeous work, lady!

  3. megannielsen says:

    Thanks again for your AMAZING work Melissa! Honestly, I couldn’t be more thrilled with what you created for me! Your talented honestly blows me away. So glad to we could work together! Big hugs!! Meg XOXO

  4. amanda says:

    the branding is absolutely amazing & those patterns look wonderful!

  5. Linda says:

    Rad! This is a way cool project! Congratulations to you both.

  6. Hannah says:

    I’m not preggers (yet), but I was just the other day wondering if anyone designs stylish maternity patterns. These look like they totally fit the bill, and your branding is just gorgeous. Can’t wait for an excuse to try them out!

  7. Beautiful work, Melissa! I love the colors and style of the patterns…so much better than those 90s looking ones I always see at the fabric store. :) Just checked out Megan’s shop…so many pretty things over there! Love it all! Xo, Katie

  8. Emily says:

    Love your artwork and the design of the patterns and the packaging. :)

  9. Brianne says:

    love the packaging & design work!!! her stuff on the website is so great, too!

  10. Heidi says:

    Beautiful work Melissa! I love the simplicity.

  11. Deb says:

    I love it! It’s so perfect!

  12. anna says:

    awesome, just totally pretty and perfect. I ordered one up! :)

  13. meredith says:

    so pretty! i love when you showed us a little bit about your figure drawings. i wish i had yo skillz!

  14. Kayleigh says:

    I NEED to learn to sew! These look so cute… beautiful packaging :)

  15. […] project, which presented itself last weekend. I have a bunch of Megan Nielsen’s patterns from designing her branding, so I had my cousin and my sister-in-law come over to sew some with me. My cousin made the ruched […]

  16. […] the last couple months I’ve been working on her blog layout. She wanted her blog to reflect her patterns and style better, so we went to town. She also wanted a fixed nav that would always be located at […]

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