press & advertising

Sometimes I enthusiastically say, “Yes!” to a project before understanding the scale. It’s a problem I get myself into constantly. As much as these decisions cost me in time, I benefit in learning new things: new methods, techniques and at the very least when I should say, “no.”

Alix, Megan and I were asked to head up a photo booth for Alt Summit this year. After mulling through several ideas, our theme was b&w pre-internet, we settled on some typographic backdrop for the photo booth for Alt Summit (summer 2015). It took until the 11th hour to think of what words to use.

I’m no copy editor. Coming up with copy is difficult for me. I can make it beautiful, but figuring out what to write can be like pulling teeth for me. It took several conversations as a team and an hour long phone call with my mom. I figured it would make the most sense to do onomatopoeias. Since it’s B&W pre-internet (which I thought was kind of vague) I started with the sounds you would hear from pre-internet technology like the “click and clack” from a typewriter. Then it grew from there to include any onomatopoeia that I could think of. I didn’t want to repeat the words too many times.

Initially I had thought about inspirational words or phrases, but we didn’t want readability to be an issue. The short words turned out to be great.

This sign ended up being roughly 9′ wide and 4′ tall. Doing something this large isn’t typical of my day-to-day work. Also, sign painting and lettering isn’t something that I do often. I was more than a bit out of my comfort zone here. Between that and the fact that the only space I could complete the sign was the kitchen area, stress levels were at an all-time high. My stress always sky-rockets around Alt Summit. So Chris knew he needed to steer clear. The kids quickly learned that lesson after an embarrassing amount of yelling, “GET OUT!! I can’t have you touching the paper!!”

I don’t want my kids to grow up thinking they live in a mausoleum, but I also can’t have their sticky otter pop hands anywhere close to the paper. My paranoia mounted the further along I got. Stakes were escalating, I couldn’t start over!

In my efforts to keep Pen and Felix out of trouble and my precious paper out of harm’s way, I barricaded the kitchen off with various chairs and a car seat. Chris got a kick out of it. That buffer saved my bacon a couple of times by keeping Felix from barreling through the room on his way outside.

At one point Alix came over to help fill in words with her two littles in tow. 5 kids under the age of 7 made for some interesting work time. Her kids were so good at staying clear of the paper and paint. Mine, not so much.

The event went well, but as we were setting up for the backdrop I noticed that we had an awkward blank space on the top left corner of the backdrop. I made it a point to have my art supplies with me so that I could letter names for people (that was so fun!). So it was no big deal to whip out the white paint and brush and get to work on a couple extra pieces to fill out the negative space.

If you look carefully, you’ll see that the “alt.” logo, arrow and “BAM” are a slightly different white. I had a different white, a teeny brush and I had to do it while the backdrop was hanging so I didn’t have a hard surface to work on. It certainly wasn’t my best work, but I was able to fill in the blank and make it look like it was supposed to be there.

I may be biased, but we rocked the photobooth. I’m glad I said yes to this project and got out of my comfort zone.

Project materials:

• Sign Painters Book
• 1/2″ flat brush
• 6 round brush
• Pro white paint
• 9′ photo backdrop paper