Non-Maternity Maternity

287 Comments

This post is brought to you by Ruche.

I’m nearing the end of this pregnancy & I can proudly say that I have yet to buy any maternity clothes. I didn’t mean to do that at first, but I’ve been increasingly disappointed with what’s out there. Either it’s frumpy & inexpensive or sorta cute & expensive. I don’t want to spend a lot of money on clothes that I know I’ll want to burn after Felix comes.

It’s been pretty easy to avoid maternity clothes with the current trends of jeggings & belted tunic tops. I’ve been able to find most of these items at my favorite shops, which is great! I don’t want to limit my style just because maternity isn’t offered at all of my favorite stores.

Ruche is one of those shops that definitely doesn’t have a maternity line, but with their wide variety of clothing & accessories it’s easy to find something to suit any style/figure. Ruche kindly sent me a tunic dress that I just love. The elastic waist is meant to hit at the true waistline but is easily adjusted over my belly bump. I think it’ll also make for a great transitional top for afterward because of its hourglass structure. This tunic dress is SO comfortable! It’s lined & well made. I’m also impressed that it’s $30 (originally $40, but still!). If you’ve never heard of Ruche, think of it as the affordable Anthropologie.

This is one of the outfits I wore at ALT. Check out the fashion section for all of my Alt outfits. Thanks to Ruche for sending this to me! I LOVE IT!

Ruche has generously offered to give one lucky IS•LY reader a $50 gift certificate to their online shop! Best part? You don’t have to live in the US to enter. Here’s how you can win:

  • Visit Ruche & take a look around
  • Leave a comment on this post telling me  & tell me what item(s) is(are) your fave
  • Comment by 11:59pm (MST) Monday, January 31, 2011
  • This contest is open to everyone!
  • Only one (1) comment per person
  • No purchase necessary
  • One (1) winner will be chosen via random.org & announced Tuesday, February 1, 2011
view or add a comment
  • Categories
    1. Shaela says:

      oh how fun!! Okay, I am totally swooning over so many things at Ruche, but I love this blouse, this tunic, this dress, this clip, and I would DEFINITELY getthis dress… in fact I think I’m going to get it anyways, lol!

      Thanks for introducing me to such a great shop – love it all!

    2. I would love the roses at tea time lace yoke blouse

    3. Jen R says:

      I love Ruche- so many cute things to choose from! I really like the cocoa lace open back dress

    4. Rebecca Orr says:

      I like the “recipe for romance” curvy plus top in gray. Thanks for the chance.

    5. el says:

      loving the together through any weather wool coat. beautiful color

    6. abby says:

      I love Ruche. I would pick the hush hush little flower top. So simple and pretty!

    7. lisa says:

      hush hush, pink me up, and tea time are all so adorable–I’m trying to find some forgiving cute clothes to get me through my 2nd trimester, and these are all so lovely.

    8. L says:

      I like the don’t let me down chambray dress

    9. Rebecca says:

      I’ve been dying for this dress for a while. I should probably just buy it already!

    10. Emily says:

      oooo.
      I would love the back in black dress and the skip to my love heels.

      gorgeous.

    11. Allison says:

      Oh goodness! Ruche has so many lovely things! I will definitely start shopping here after I lose this baby weight :) I’m loving the “bursting with happiness marigold flower ring”.

    12. Amy says:

      I like the Lovely Hearts dress!

    13. Emily says:

      I love the “All I Have For You Taupe Dress”!

    14. Greta says:

      What a super giveaway!
      I would choose the take me away floral dress; the loving you floral or the garden fairie blue dress (as well as the one featured in this post!). And the Let Loose sweater is really cute.
      Before this post, I didn’t know that Ruche had “longer” dress styles (in the 33” range).
      This was so much fun, thank you!

    15. Kiersten says:

      I love the “hush hush little flower top.” Thanks for the introduction to Ruche!

    16. Michele O says:

      I absolutely LOVE the bow and stripes cadette sweater AND the doily delicacy flower dress! love, love, love!!!!

    17. Kendall says:

      I’m pregnant too, and I feel so gross! The float on by butterfly dress could be worn now with leggings, and later when I am post-baby. It’s adorable. Thanks for the affordable preggo fashion tips!

    18. Amanda says:

      My favorite is the stroll through vienna light mocha cardigan, i love the little collar!

    19. Dana Beth says:

      that marigold coat is AWESOMe! (too bad its sold out- sniff sniff)

    20. Marissa says:

      I would choose the “bow down to beauty cardigan,” the “sugar cookie ruffle cardigan,” or any of the lovely accessories they have!

    21. MommaRa says:

      I love the crochet and chain necklace and the tied by your love dress. So pretty

    22. Emily says:

      I love your regular style and your maternity (non maternity clothes) style! I totally wanted to burn my maternity clothes too. ha.

      I like the Evening Stroll with the Darling Coat.

    23. Taylor says:

      I’ve been drooling over things at Ruche forever now! I want the “Roses for my love” top! It’s so cute!

      Thanks for the giveaway!

    24. Amy says:

      I love the give me butterflies kimono dress in gray. LovelY!

    25. I love the black Geisha’s Story dress-pretty!

    26. Jaime says:

      I loooove the my fair flower girl cardigan

    27. Juliana says:

      I can’t pic a favorite! I think the “You are my Sunshine” coat is in the top 10…..but there are so many good things to choose from.

    28. Heidi says:

      I love the cubpid cardigan in mustard yellow.
      You look fantastic by the way! :)

    29. via_ostiense says:

      I like the dreaming in color dress in mustard. I love short dresses that flare at the hip like that!

    30. I love the frosted flowers gray cardigan, the cream puff pastry cardigan, and the posh with pearls sweater tunic. Great giveaway! Thanks!

    31. Maria says:

      So many lovely things! Many of my first choices are sold out :( but I do LOVE the Strawberry Cream Puff dress.

    32. Alexis says:

      float on by butterfly dress. i’m such a romantic and this store epitomizes my whole fashion personality. the prices are great too. Thanks for the intro <3

    33. Kristin says:

      Ok I am stunned at a) the fact that they have a plus size department and b) their plus size stuff is ad-or-able!! I am in love with the meet me in love top, something about crochet, sheer rust colored stuff has me swooning over here.

    34. Heather says:

      I adore Ruche and there isn’t much I don’t love! I absolutely adore their neutral grounds khaki tailor pants. The high waist, tie and buttons make them the most adorable pants EVER!

      PS You are the cutest pregnant lady ever! I just love your maternity style!

    35. Camille says:

      I absolutely LOVE LOVE LOVE the “my love will come” floral dress, the cocoa lace open back dress, and the “meeting before dark” lace dress!!!!
      Really in love with the whole store now…thanks for turning me onto it! So much better than Anthro price wise!

    36. CaliKatrina says:

      Love Ruche! And would LOVE to do a little splurge on myself. I’m normally a solids kinda girl, but I’m drawn to all their prints… like the ‘paisley petal garden’ maxi dress and ‘in the garden of discovered dreams’ romper. And the titles of their pieces are as lovely as the items themselves. :)

    37. heather j says:

      Love Ruche! So many things to admire but I’m really liking the eight days a week cardi.

    38. Erika says:

      I love everything! I like the float on by butterfly dress and the we were the lucky ones wrap dress. Lots of the sweaters and cardigans are great! They have such pretty things! Thanks for the giveaway!

    39. Tobi says:

      I love the “always in my heart lace tunic”. I would wear that with everything!

    40. Jen C. says:

      i am in love with the doily delicacy flower dress. oh, yes, I am! thanks for sharing. :)

    41. Tara says:

      white chocolate mocha stripe cardigan
      Love this!

    42. Emily A says:

      Oh if I win I’m getting something pretty for me post pregnancy. Maybe the hush hush little flower top? so cute

    43. Lola says:

      I love the classy and fabulous coco blouse! :)

    44. I so dearly want to wear a sweater dress before it gets too warm down in here in Texas. The Fallen Foliage sweater dress would be just perfect!

    45. jo says:

      i love the hush little baby top…so cute~

    46. amanda says:

      Ooh, I love the country beauty belted dress… but I would have a really hard time picking for real. Awesome giveaway – I am so happy to know about this company – I hadn’t heard of them before!

    47. katie m says:

      Seriously do not know how to choose ONE thing…but I really like the Brunch with Marilyn dress…hopefully that would work over my baby bump. :)
      Thanks!

    48. Bellesme says:

      Those heels are SO Cool!! so shiny! =) How can you wear heels? Where did you find them?
      I really like the keep in my heart minipurse, blush with each step rose flats, and paparazzi camera ring!
      Bellesme

    49. Caity says:

      LOVE the spots and dots sleeveless dress and the Carley mary jane wedges!!

    mobile site